Press Release - P.INK Launches Indiegogo Campaign to Crowdfund Scar-Coverage Tattoos for Breast Cancer Survivors

10 RENOWNED TATTOO ARTISTS TO HELP 10 MASTECTOMY SURVIVORS CREATE BODY ART AT INNAUGURAL P.INK DAY IN NYC

Boulder, Colo. – September 17, 2013 – P.INK, the post-mastectomy tattoo support platform, today launched an online crowdfunding campaign to finance the tattoos of 10 breast cancer survivors at P.INK Day, an event to be held in New York City in October during National Breast Cancer Awareness Month. In order to fund the tattoos, P.INK has set out to raise $25,000 from the public through crowdfunding platform Indiegogo.


After a mastectomy, many breast cancer survivors are left with scars and often, no nipples, which is a problem that reconstructive surgery cannot always solve. Through its Pinterest site at www.p-ink.org, P.INK strives to educate post-mastectomy patients about tattoos as an alternative healing option and empower them to take creative control of their post-op bodies. With the help of public donations, P.INK will now be able to put their mission into action this October and facilitate survivors receiving physical tattoos.

The inaugural P.INK Day is set for October 21st at Saved Tattoo studio in Brooklyn. At the event, 10 of the country’s top artists will ink scar-coverage or nipple-replacement tattoos on 10 breast cancer survivors. These renowned artists include Virginia Elwood, Roxx, Amanda Wachob, Stephanie Tamez, Michelle Myles, Nikki Lugo, Michelle Tarantelli, Joy Rumore, Miranda Lorborer and Joy Rumore.

Starting today, donations are being collected at the P.INK Day campaign site: http://www.indiegogo.com/projects/p-ink-day-2013. Contributions at any level will help, but as a special thank you for donations of $500 or more, contributors will receive an art print of their very tattoo they helped sponsor.

“This an investment in art,” said Noel Franus, who leads and along with dozens of others created P.INK as a non-profit passion project at Boulder, Colo-based advertising agency CP+B. “Public contributions will help commission beautiful work that will serve as a personal and permanent celebration of life.”

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About P.INK:

Personal Ink (P.INK) began at Boulder-based ad agency CP+B. Our goal is to connect breast cancer survivors and tattoo artists—two disparate communities that seem (to us) naturally allied. In early 2013 we launched p-ink.org, and we’ve been growing ever since. What began as a nights-and-weekends passion project has snowballed into a movement—one that we would all like to see expand.

Visit www.P-ink.org

Twitter: www.twitter.com/Personal_Ink

Facebook: http://facebook.com/personal_ink

About CP+B:

CP+B, a member of the MDC Partners network, has a client list that includes Microsoft, KRAFT and Mondelez International, Domino’s Pizza, MetLife, Applebee’s, Charles Schwab, SAS, Arby’s and Best Buy. CP+B has more than 750 employees worldwide, collaborating across five factories: Boulder, Miami, Los Angeles, London and Gothenburg, Sweden. The agency is one of the most-awarded agencies in the world, having been named “Interactive Agency of the Year” three times at the Cannes Lions International Advertising Festival, “Agency of the Decade” by Advertising Age and “Agency of the Year” 13 times in the trade press. They also have the unprecedented distinction of being the only agency to have won the Grand Prix at Cannes in every major category.

Please visit us: www.cpbgroup.com

Follow us on Twitter: www.twitter.com/cpbgroup

Join us on Facebook: www.facebook.com/cpbgroup

About Indiegogo:

Indiegogo empowers people around the world to fund what matters to them. As the largest global crowdfunding platform, campaigns have launched from every country around the world with millions of dollars being distributed every week due to contributions made by the Indiegogo community. At its core, Indiegogo is the equal opportunity platform dedicated to democratizing the way people raise funds for any project – creative, entrepreneurial or cause-related. The company was launched in 2008 and is headquartered in San Francisco, with offices in Los Angeles and New York.

Press Release - P.INK Launches Indiegogo Campaign to Crowdfund Scar-Coverage Tattoos for Breast Cancer Survivors